Plant-Based Natural Dyes
The backbone of our brand is our natural dye process. As an alternative to synthetic dyes we use a combination of plant derived extracts sourced from sustainable supplies, home and locally grown organic flowers and plants, and zero-waste locally sourced dyes that would otherwise be considered waste from local businesses.
Natural dyes are living colors. Each plant holds its own energetic properties, which become one with the fibers.The original motivation to use plant dyes was a means of being more present in the dye process and foraging a deeper connection to nature through the dye process and use of the product.
Aside from these benefits, the textile industry is one of the largest freshwater polluters on the planet. The use of harsh chemicals released during the industrial dye process has left negative imprints on our health and planet. Natural dyes offer a nontoxic alternative to this process which are safe for the environment, our homes and bodies.
Other Core ValuesBiodegradable, Organic, Ethically and Locally Made
We use GOTS certified organic cotton, which tracks the impact of the cotton from every step of the process from the environment to worker safety and worker rights issues.
According to Textile Exchange, an international nonprofit organization committed to a more sustainable textile industry, organic cotton is proven to cause less environmental damage than conventional cotton:
- 46% reduced global warming potential
- 70% less acidification potential
- 26% reduced eutrophication potential (soil erosion)
- 91% reduced blue water consumption
- 62% reduced primary energy demand
In our scrunchies and eye masks we use a responsible, ecological alternative to conventional elastics made from natural rubber and bound in GOTS certified cotton. This plastic free material is biodegradable and recyclable. Bonus- it has a longer lifespan than comparable conventional elastic.
Talk about the benefits of mulberry silk plant & use on hair and skin.
Our producer recycles the water used in the process of creating the textile.
We dye in bundles and recharge dye baths multiple times to reduce the use of water in our dye process. We use the exhausted dye bath to water our plants whenever possible!
All of our textiles are cut to dye by piece minimizing the waste. All scraps are eventually re-purposed or recycled.
We are proud to be manufacturing in California which recently passed the Garment Worker Protection Act, SB 1399 which prohibits piece-rate payment structure. We work with a family owned sewing company in Vista, Ca. Local production of our goods also helps maintain a low carbon footprint.
Our packaging materials can all be recycled and are made from recycled materials such as our shipping pouches and paper tape and some can be composted, like as our tissue papers and stickers!